Rare Earth

No matter what you do, don't go on Google reviews and hyperinflate Bugibba Temple's social value to trick tourists into visiting. I definitely wouldn't giggle about that.

See ya'll next week!

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Thanks for watching! You're clearly one of the good ones.{{SUBSTRING}}

The Ancient Temple Nobody Loves

Techquickie

Why is Internet service at hotels often so unsatisfactory, even at high-end resorts?

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License for image used: https://creativecommons.org/licenses/by/2.0/legalcode{{SUBSTRING}}

Why Is Hotel Wi-Fi So Slow?

Flux

In this video Matt focuses on the importance of branding in terms of reputation, positioning and personality and dives deep in the 3 levels of brand loyalty. Question for you: Is branding important? Does it even matter these days? What do you guys think?  💥 FREE Brand Design Workshop - Enroll here 👉 https://cutt.ly/0Ft6md9

📽️ CHAPTERS 
00:00 - Intro
01:16 - Teenage Engineering Brand Case - https://teenage.engineering/
03:04 - Reputation 
05:29 - Positioning
05:42 - Positioning: Aldi Case
06:45 - Positioning: Waitrose Case
08:17 - Positioning: Colorful Standard Case - https://colorfulstandard.com/
10:17 - Positioning: Supreme Case - https://www.supremenewyork.com/about
11:43 - Personality
11:49 - Personality: Innocent Smoothies - https://www.innocentdrinks.co.uk/
13:49 - The Three Levels of Brand Loyalty

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Why is Branding important? Is branding over-hyped?

MIT OpenCourseWare

MIT RES.8-004 Reducing the Danger of Nuclear Weapons and Proliferation, IAP 2015
View the complete course: http://ocw.mit.edu/RES-8-004IAP15
Instructor: Vipin Narang

In this lecture, Prof. Narang describes the current conflict and potential nuclear flashpoint that has developed in South Asia between India and Pakistan.

License: Creative Commons BY-NC-SA
More information at http://ocw.mit.edu/terms
More courses at http://ocw.mit.edu

1. South Asia Under the Shadow of Nuclear Weapons

And when you open up the brochure that I gave everyone

And when you open up the brochure that I gave everyone,

Talks at Google

The Global Lives Project is a video library of life experience around the world, featuring more than 500 hours of footage of the daily life of 20 people from 17 countries.

The Global Lives Project is a three-time National Endowment for the Arts award recipient, and has been exhibited and screened at dozens of venues worldwide including the Smithsonian, United Nations University and the Yerba Buena Center for the Arts.

This talk happened at the Googleplex in Mountain View, CA.

About the Speakers:

David Evan Harris

Executive Director and Founder, Global Lives Project
Research Director, Institute for the Future
Chancellor's Public Scholar, UC Berkeley, Haas School of Business

David Evan Harris is a sociologist, artist and curator. In 2004, he founded the Global Lives Project, a video library of life experience around the world produced by thousands of collaborating filmmakers, photographers and translators. The Global Lives Project has been screened and exhibited as a video installation in museums, galleries, public spaces and schools around the world, including at the Smithsonian, United Nations University, and Yerba Buena Center for the Arts (YBCA).

At the Institute for the Future (IFTF), David leads research on the future of media, governance, philanthropy and social movements. In 2014, he became curator of the Future Gallery, an exhibit space in downtown Palo Alto featuring the work of artists from around the world whose work challenges viewers to think critically about the future. David joined IFTF in 2008.

At UC Berkeley, David is the Chancellor’s Public Scholar. In 2016, he will teach Social Movements and Social Media, a course offered through the Center for Social Sector Leadership at the Haas School of Business. He previously taught Scenario Planning and Futures Thinking.

Naomi Ture
Global Lives Vietnam Filmmaker, 2013

Naomi Ture is a nationally award-winning documentary filmmaker. With credits as Producer, Director, DP, Writer and Editor, Naomi has been involved in every aspect of production. Most recently as Director of Photography for Time Warner’s BATKID BEGINS (2015), Naomi filmed the touching true story of a boy battling cancer, whose wish to become Batman became a global phenomenon.

In 2013, Naomi produced & directed a Global Lives 24-hour shoot based in Vietnam, portraying Lê Huyền, a young woman who lives and works on a sand barge in the Mekong River Delta in Vietnam.  

About the Host

Steve Grove leads a team at Google called the News Lab, focused on empowering innovation at the intersection of media and technology. They tackle this in three ways: through developing Google's tools for newsrooms around the world; by expanding Google's data journalism efforts through Google Trends, and through a series of programs that tackle the biggest opportunities facing media today.

Global Lives Project | David Evan Harris | Talks at Google

Those of you that know this series intimately, probably already know that sometimes

I like to tell sad stories about inanimate objects.

I don't know why, there’s just something funny about feeling sorry for a rock.

And the last time I told you all about a rock that I was feeling sorry for,

hundreds of you went online to make it the number one tourist attraction in all of Easter Island.

And that said, I'm now in Northern Malta, again, in the town of Bugibba,

In Malta, there are dozens of unbelievably impressive megaliths dotting the landscape.

With some clocking in at over 5500 years old, they’ve been here longer

than virtually any other structures on the planet.

They were here when mammoths still walked the Earth.

And more than that, in a country with a population of under five hundred thousand,

these megaliths are drawing in nearly a million people a year.

They’re essentially the stone carving equivalent of Lin Manuel’s Hamilton.

So, naturally, I don’t really want to make a video on them.

They’re absolutely worth seeing and probably would have made a much more clickable video

And if I’m going to have to make clickbait to survive on this website

it might as well be about something you’ve never heard of.

So instead, I want to tell you about one of the temples that everybody ignores.

It’s called Bugibba Temple, and I like to think of it as sort of the Spinal Tap version of Maltese megaliths,

I’d say it’s probably among the most disrespected historical sites I’ve ever seen,

I really think that the way that they’ve presented this archaeology is a lesson in

Because these stones, despite being a bit smaller than some of the others,

and having a bit less around them, are no less historically impressive

It has every bit as much pedigree as the big boys.

It too was built five thousand years ago by the same culture who would have constructed Ggantija.

It has a trilithon and aims toward the sun.

Yet, despite the fact that it’s about as central to Malta’s tourist centre as you can get,

when you come here, there's virtually nobody else here.

In fact, since we started filming this, not a single other person has arrived.

Despite the fact, that there are hundreds of hotel rooms looking down on this, hell,

Because we don’t truly see tourist sites for the history, do we?

We see them because they’re tourists sites.

And if we don't present them in the right way, they might as well not exist.

Bugibba Temple has been presented in the wrong way.

An upscale mid-range but a mid-range hotel.

A place where college age kids come to party.

Most people who pass by it aren’t even aware that it’s history.

It feels more like a kitschy tourist town’s poorly built replica of a thing then the actual thing itself.

Even in the online reviews, which are kind in their 3.5,

you see a repeated pattern of people questioning if these stones are real.

If this were one of those great, massively respected megaliths that the country takes so seriously,

then why would it be so haphazardly thrown in the backyard of a mid-range hotel.

When we visited here the first time to decide if we could film the speaking bits,

the drunks in the pool were so loud that we couldn't even hear each other talk.

It's a hotel in a tourist town, it’s not a place of reverence.

But I think that the temple deserves better.

I know its just another couple of inanimate rocks piled on top of each other,

and there’s plenty more where that came from, but there’s a certain principle to it.

It isn’t being treated importantly, but that doesn’t mean it isn’t important.

Someday, we may realize the value here and be appalled at how little attention we paid.

Or, someday we may bulldoze it so they can extend the jacuzzi.

But just because there's some bigger, badder, better temple down the way,

doesn’t mean that Buggiba doesn’t deserve a little love too.

Because after all, if our bodies were temples, which one would yours be?

Test your pronunciation!

“brochure”