military contractor with a lessthanstellar  human rights record In this way we might  

military contractor with a less-than-stellar  human rights record. In this way, we might  

Wisecrack

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The Boys: Here's why virtue signaling is so disturbing.

The Boys tells the cynical superhero story of our time. But, in a very different way, it also tells us a lot about our society and the way people use social justice causes to enhance their own reputations. We'll tell all in this Wisecrack Edition on The Boys: The Truth About Social Justice.

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The Boys: The Truth About Social Justice

We have a woman who's a building contractor She comes in we hire the locals to build the school

We have a woman who's a building contractor. She comes in, we hire the locals to build the school.

Rare Earth

Edit (12/15/2018): Local corruption has seen the landmine museum being forced to close, and its operators (Akira and his wife) imprisoned. We live in a crazy world.

This is the story of Akira, who has lived a life most of us could never imagine. A child soldier saving children with the very weapons he was forced to use against them. Akira makes life better.

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Using Landmines to Save Children's Lives

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contractor or when they might run across 

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How Neil Armstrong Trained to Land on the Moon  - Smarter Every Day 250

today we’re talking about The Boys. The show is  sadistic and hilarious, and has plenty to say  

about the superhero genre and modern-day America.  But as we watched season two, we kept coming back  

to one question: Are any of these characters for  real? When Stormfront or Billy or Homelander talk  

about things they ostensibly care about, are they  just faking it? And if so why all the posturing?  

Let’s find out in this Wisecrack Edition on The  Boys Season 2: and of course spoilers ahead 

 And now for a quick recap: The  Boys is the story of one Billy Butcher and  

his crew of vigilante misfits who are trying  to take down the Vought Corporation a very  

evil company that employs and contracts out  the services of, often evil, superheroes.

 What happens  if, oh I don't know, I do this. 

And now you're just another  useless ******* blind guy.

 It’s important to note  that these superheroes aren't some  

“happy accident” RIP to Bob Ross but  the result of Vought’s very secretive,  

definitely illegal medical experiments on  children. The Boys try to expose Vought and  

save Billy’s wife and her child from their  head-supe Homelander. Season Two also  

introduces the latest Vought hero Stormfront,  who turns out to be an actual century-old Nazi.

 Heinrich  Himmler... he was a lovely dancer.

 If it seems like The Boys is full  of people espousing disingenuous politics and  

posturing for the cameras, it’s because the  show goes to great lengths to show us how almost  

every character is constantly performing.   After all, it’s not enough to simply be a  

hero in this world, you have to play a  hero too. Superheroes star in movies:

Seven. Are you excited to be here as I am? I don't know! I don't think so!

 And even give those lame  midnight religious infomercials.

 But thanks to  the Church of the Collective,  

I now know the type of man I want  to be. Hey dude that's not cool.

 Heck, even when they’re not on the  screen, they worry about public approval ratings

 So what, I'm down  a point? Point and a half? Two?

 And fastidiously try to  keep their “personal” selves in check. 

 Oh my god everyone  is so fucking stage managed. Life  

isn’t actually a PR strategy!  You can say what you think! 

 And it’s not just our superheroes  who are constantly putting on a show. Whether  

it’s Becca playing house with a sociopathic  superman, or Congresswoman Victoria Neuman  

whipping her base into a frenzy, every character  seems to put on a mask at one time or another. So  

here’s the question, Wisecrack: What do you think  happens when these deliberate performances collide  

with hot-button, social issues?  Well, we’ve got  a term for you: virtue signaling. Now before you  

smash that dislike button hear me out. Virtue  signaling is a term that gets thrown around to  

suggest that people are disingenuously engaging  with social issues not out of genuine concern but  

to promote their own-self image.  While it’s  certainly a real phenomenon, it’s basically  

become a catch-all term to call anyone who cares  about anything a fraud. One might say that even  

my discussion of virtue signaling is in itself  some kind of signal of virtue about how wise I am  

in an effort to make Wisecrack seem “tres woke”.  And then if you get mad at that and tweet about  

it, your righteous indignation could itself be  some virtue signaling to your impassioned fans.  

The point is, it’s very easy to call just about  anything virtue signaling and it’s also often,  

but not always, a lazy and incoherent  argument. And it’s confusing because we  

live in a world where we don’t trust anyone  to stand for anything for the right reasons.  

And The Boys takes this confusion head on.  The Boys is centrally concerned *not* with  

how ordinary people display their support  of social issues, but how corporations do.  

In turn, it explores how ordinary people end  up consuming information about those ideas.  

In Season One, for instance, Vought rebrands  their hero, Starlight, as a feminist icon.

 She transforms! Embraces her feminine strengths! 

 Good bye yellow brick road! And hello Starlight!

 Except well, their brand of “female  empowerment through sexuality” isn’t exactly  

what the budding superhero had in mind. Vought  doesn’t care they’re more concerned with the  

image of an empowered woman that people can also  ogle than, you know, actually empowering anyone. 

 Most importantly it tells a story. Of your  transformation. Of what you're going through. 

 How exactly do you  know what I'm going through? Exactly?

 A.K.A. virtue signaling the  Starlight rebranding helps their bottom line  

rather than any “feminist” cause. A  similar conflict happens in season 2:  

 Revealing her ex-girlfriend whom Maeve  is then forced to pretend is her current lover.  

Vought reimagines Maeve’s forced-outing in their  film Dawn of the Seven as a “wholesome” coming  

out story, complete with a cliched love interest  in the form of a counterculture, computer hacker.

 I’m afraid to...  to show the world who I am. 

 Yeah, so who are  you, Meave?” I’m gay.

 After establishing  Maeve as a queer icon,  

Vought capitalizes on it to sell shit like this:

 Brave Maeve Pride Bars. Because  you can’t be proud on an empty stomach. 

 It’s worth noting that,  while Maeve bars are sadly fictitious,  

this whole “using someone’s identity for  profit” is a fairly common advertising  

strategy. While your head of digital marketing may  genuinely care about, say, racism, their message  

is still getting filtered through the lens of   “what’s going to make us money.”  As a result,  

most companies only support social issues after  they become massively popular and therefore,  

safe. Like how shampoo conglomerate L’Oreal  posted about “standing with the black community”  

this summer, despite, oh right, apparently  ending their partnership with a model in 2017  

because she spoke out against the white supremacy.  And filtering social issues through the lens of  

profit isn’t just massively annoying, it can  actively harm people. Take Maeve’s sexuality. 

 You know Maeve is  bi, right?” Yeah,  

you know what? I just feel like lesbian is a  bit of an easier sell. A bit more cut and dry.

 Clearly, Vought’s preoccupation  with gay rights is just another sales tactic,  

not an earnest means of “celebrating”  Maeve for who she actually  

is. The company then tries to overhaul the  image of Maeve’s pretend partner, Elena,  

so she can better conform to the stereotype  of “what a lesbian should look like.” 

 That looks like menswear. Peer Research shows that two  

feminine women in a relationship  sends a problematic message.

 This is the danger of virtue  signaling as marketing strategy it puts  

a corporate-friendly face on social causes,  thus obscuring the actual reality. People are  

then bombarded with images that reinforce the  big business version of reality. And this sort  

of corporate “do-gooding” often provides a useful  and deliberate distraction from a given business’s  

less savory practices this is well documented in  Fran Hawthorne’s “Ethical Chic”. In Vought’s case,  

all the feminism and gay pride distracts people  from the reality that the company is a private  

better appreciate The Boys’ most glorious  jab at Marvel. For context In season 2,  

Vought is going all in on female empowerment  with their new PR campaign, “girls get it done.”

 Can you tell us a  little about Girls get it done? 

 The idea is that since there have  never been three women in the Seven before,  

now’s the time to cash in on, not being sexist  anymore? But for all the congratulatory talk,  

Test your pronunciation!

“contractor”